MAKING GLAUCOMA VISIBLE

I created an awareness campaign around a simple, relatable thought: the world we see through our own eyes is a world that’s under threat, if not protected.

We located 6 hillwalkers to take part in a docu-film that would tell the story of the impact of glaucoma on sight and the world we see. I asked them to describe their favourite sights & scenery on walks, asked them about their knowledge of glaucoma and followed their hike in the hills.

At the peak of the walk, the film shows their emotional reactions as they were confronted with a blurry screen simulating the impact of severe glaucoma.