LOMBARD ODIER
Rethink Everything
Print / Press / Online
Pitch-winning platform idea ‘Rethink Everything’ for Swiss investment bank Lombard Odier.
RETHINKING A CHANGING WORLD
Print / posters
Pitch-winning video
In 2016, I led the creative new business pitch for Lombard Odier, an independent Swiss investment bank. The winning idea recognised that a small investment bank can't directly compete with big names such as UBS and Pictet on branding, but it could be famous for a point of view. Recognising that as an independent bank it can be more agile than others, framing it as an organisation that could constantly re-evaluate the markets and advise clients more effectively proved a successfully move. The campaign line of 'Rethink Everything' encourages the audience to stand back and take a fresh perspective on an unpredictable world.
The print offers another viewpoint on a familiar subject. This was supported by digital display, airport takeovers and editorial content that required close collaboration with article writers and opinion formers. The campaign won top awards in the banking industry's communications category and has been the brand’s campaign line for almost a decade, having also picked up an EFFIE.
