THINKING SMALL TO SAVE LOCAL

Local museum posters and leaflets were scaled down and brought to life through a miniature tourist kiosk, built from scratch by model maker Adrian Hardy, repped by David Wilson. From the chaotic notice board to the carefully positioned cup of tea, this tiny world rendered in perfect detail becomes a kid-friendly version of the tourist website.

A quick scan of the QR code on the accompanying sandwich board takes visitors to a GoDaddy-powered web page which offers a whole range of local museums that have passed the Kids in Museums test, meaning they are appropriate for small hands and young minds.

The campaign ran throughout the February half-term week and has achieved a 3 minute feature on Sky News, in The Daily Mirror (print), I newspaper (print), BBC Radio, Evening Standard, MSN, Yahoo & Business Money amongst others.

Video:
A walk around the full model in-situ.