THE FCA • InvestSmart
Cinema / TikTok

Highlights from the FCA ‘Don’t Get Played’ campaign aimed at under 25s, urging better research for investment decisions.

The TikTok series ran for a few weeks around specific ‘fin-fluencer’ content.

Cinema ad in the ‘golden spot’ just before the movie ‘Dumb Money’. It intentionally runs without picture for the first 18 seconds.

CINEMA
Media & Creative partner: DCM
Voice: Jamael Westman @ Loud & Clear Voices

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